iMENA Holdings, an investment firm based in Dubai and Jordan, has announced investing $8 million in the online food ordering platform Hellofood.
You may know Hellofood as FoodPanda as they already operate in 28 countries and raised investments of more than $20 million. iMENA Holdings has partnered with Rocket Internet, a global Internet incubator to bring Hellofood to the Middle East. iMena, co-founded by Khaldoon Tabaza and Adey Salamin and backed by LPs like Etisalat, has recently invested in other online consumer ventures like Desado and OpenSooq.
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